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Showcase your brand and gastronomic delights in the perfect setting.

PARADEPLATZ 6 – WHERE RETAIL, DINING
AND FINANCIAL SERVICES CONVERGE.

Experience the ultimate destination at Paradeplatz 6, where history meets modern elegance. Perfectly positioned at Zurich’s most prestigious financial square, the iconic UBS building is undergoing a stunning transformation. The interior is thoughtfully redesigned, creating a space that is both inviting and inspiring. The new vibrant pedestrian passageway welcomes visitors into a lush green atrium and open courtyard, with three entrances that seamlessly connect to the city surroundings. A stone’s throw from Bahnhofstrasse and with unmatched connectivity, Paradeplatz 6 is conveniently accessible via eight tram lines. Whether you’re a local or a visitor, Paradeplatz 6, offering a curated mix of premium shops and culinary hotspots, promises an unrivalled experience of discovery, indulgence and connection.

Redefining sustainable architecture where modern concepts meet today’s ecological demands, UBS is redeveloping Paradeplatz 6 to achieve the prestigious “Leadership in Energy and Environmental Design” (LEED) Platinum certification – an international benchmark for sustainable construction.

Prioritizing resource efficiency throughout the construction process, Paradeplatz 6 is an energy-efficient, eco-friendly building surpassing the highest environmental standards. Every material used is carefully selected to ensure a healthy indoor climate, promoting both sustainability and well-being. The innovative energy concept connects the building to the city’s lake water network, ensuring fossil-free heating and cooling as a new eco standard.

We aim high – and we’re looking for retail and gastronomy partners who share our commitment to excellence.

 

UBS has appointed internationally acclaimed architecture firm Herzog & de Meuron to reimagine the Paradeplatz 6 building. Combining historic elements with modern design, this ambitious project will marry design, innovation, and sustainability, creating a stunning new aesthetic while preserving cherished historic features like the exquisite stone reliefs on the façade.

Herzog & de Meuron’s designs are celebrated globally as iconic architectural landmarks. Together with UBS, the transformation of Paradeplatz 6 will redefine Zurich’s architectural landscape.

From the legendary Helvetia statue (1899) to Zurich’s newest lifestyle destination,
a dynamic space for retail, gastronomy and culture, alive with energy and rooted in history (early 2027).

 

 

  • 1896

    Reservation of the building land in Paradeplatz by the Swiss Bank Corporation (SBC) – now UBS.

  • 1897

    Purchase of the land and
    start of construction work.
    Architect: Charles Mewès, Paris

     

  • 1899

    Opening of the new bank building.
    Counter hall with large Helvetia statue
    (height: 3.9 m) by Richard Kissling.

  • 1931

    Architecture competition to design a new building.
    Construction in four stages.
    Architect: Roland Rohn

  • 1949

    Start of the first construction phase (until 1953).

  • 1953

    Start of the second construction phase (until the end of 1955).
    Opening of the first part of the new building.

  • 1956

    Demolition of the old bank building.

  • 1960

    Inauguration of the new building on 23 June. Round counter hall with 13 counters and stone relief by Franz Fischer above the main entrance. Mural by Alois Carigiet in the meeting room.

     

  • 1962

    Opening of the staff restaurant.

  • 1970

    Acquisition of the property at Bärengasse 18–22 by the SBC.

  • 1975

    Various extensions.

  • 1977

    At Bahnhofstrasse 77, SBV (Swiss Bank Corporation) is opening a new city branch.

  • 1977

    Start of work on the extension in Bärengasse to create a building comprising five basement floors and six upper floors.

  • 1980

    Ceremony to mark the erection of the building in Bärengasse on 7 November.

  • 1982

    Opening of the extension in Bärengasse.

  • 1985

    Opening of a special Züri-Sport counter in the client hall on 3 June.

  • 1996

    The first Magic Bank
    opens in Zurich on April 1st.

  • 1997

    Launch of a complete refurbishment project on 1 October. A construction period of twelve months was planned, involving the relocation of 600 workstations to Bärengasse, while 100 employees remained in the building.

  • 1999

    Opening of the staff restaurant UBStairs.

  • 2022-2027

    Renovation and modernization.
    Architect: Herzog & de Meuron, Basel.
    The ground floor will be open and accessible to the public with premium retail and gastronomy offerings. The sustainable refurbishment is expected to reduce energy consumption by 35%.

Welcome to Zurich’s newest hotspot, where connection, relaxation, and socializing take center stage. Lush with greenery and filled with light, the newly transformed ground floor is designed to be a vibrant hub where business and leisure converge.

Step into history as you enter the historic former counter hall, adorned with luxurious green marble floors. Once the domain of the bankers, it is now open to everyone, offering a unique ambiance that seamlessly combines timeless charm with contemporary flair, with a unique mix of gastronomy and retail outlets, each offering an unforgettable experience.

Enjoy seamless access and explore an array of premium stores and delightful dining hotspots from three strategic entrances: Paradeplatz, Bleicherweg/Talstrasse and Bärengasse. The latter, once a discreet delivery access, now greets visitors with lush greenery and an expansive window front.